1. EFFECT OF PRICING STRATEGIES ON SALES VOLUME -A CASE STUDY FPA MARKETING MODEL SHOP
Background of the study
Businesses today are facing one of the most competitive eras in history. The rise and fall of businesses and the outright failure of some businesses suggest that if businesses are not properly managed and do not have a clear direction, its organi...
2. A CRITICAL SURVEY OF ADVERTISING AS A DETERMINANT OF CUSTOMER PATRONAGE IN THE FAST FOOD INDUSTRY
BACKGROUND OF THE STUDY
Although it is widely assumed that advertising predates human history, as a promotional technique, it began with the establishment of trade. According to Samson (981), "in those early days, advertising was done in vari...
3. AN ASSESSMENT OF ACCOUNTING INFORMATION SYSTEM AND THE GROWTH OF SMALL AND MEDIUM SCALE ENTERPRISES IN NIGERIA
Background of the study
Accounting is critical to the success or failure of modern commercial organizations. (Amidu, John, & Joshua. 2011). Systems are responsible for recording, analyzing, monitoring, and assessing the financial health of corporate...
4. AN ASSESSMENT OF ADMINISTRATIVE STRESS AND MODERN MANAGER IN PRIVATE BUSINESS ORGANIZATION
BACKGROUND OF THE STUDY
In today's world, life is often full with tension. Practically every human endeavor, stress and experience have become a part of life in today's society (Jain et al, 2015).
Stress is an unavoidable part of life...
5. EFFECTIVE COMMUNICATION AS A TOOL FOR GOOD MANAGEMENT
INTRODUCTION
The term communication means different things to different people. Some can expand its meaning to include the equipment used in the passing of information like telegram, telephone, television etc. Others can take it to mean the communicatio...
6. EFFECT OF PRICING STRATEGIES ON SALES VOLUME ( A CASE STUDY FPA MARKETING MODEL SHOP)
Businesses today are facing one of the most competitive eras in history. The rise and fall of businesses and the outright failure of some businesses suggest that if businesses are not properly managed and do not have a clear direction, its organizational performance and ultimately organizational...
7. EFFECTIVE COMMUNICATION AS A TOOL FOR GOOD MANAGEMENT
The term communication means different things to different people. Some can expand its meaning to include the equipment used in the passing of information like telegram, telephone, television etc. Others can take it to mean the communication system in the organization such as grapevine compliant...
8. IMPACTS OF EFFECTIVE COMMUNICATION ON ORGANIZATIONAL PERFORMANCE IN MANUFACTURING INDUSTRY
Background To The Study
One of the uniqueness of the human person is the ability to objectify his thoughts and ideas through language. With the social evolution of language, especially speech language, man was able to widen the gap between him and the r...
9. EMPLOYEE COMMITMENT AND ORGANIZATIONAL PERFORMANCE: OPTIONS FOR IMPROVEMENT
Background of the Study
Today it becomes necessary for every organization to have full level of its employee commitment in order to have outstanding performance on long term basis.
Organizations are also increasing realizing that it is only wi...
10. THE IMPACT OF INFORMATION AND COMPUTER TECHNOLOGY ICT ON THE MARKETING OF AUTOMOBILE PRODUCTS IN NIGERIA
BACKGROUND OF THE STUDY
As to the review of information technology, it combines the collection, gathering, recording, storing, processing and communication or dissemination of information from one source to another where the information is being passed....
11. IMPACT OF CUSTOMER RELATIONSHIP MANAGEMENT ON NON-CONSUMER CUSTOMER BUYING BEHAVIOR
All businesses and particularly financial institutions have been affected to some degree in what is happening in the global market place. Now, not only do organizations aim to satisfy the customers but they attempt to do this more efficiently and effectively than their rivals in the competitive m...
12. IMPACT OF SALES PROMOTION ON CONSUMER BRAND LOYALTY
ABSTRACT:- This study is a research of the impact of sales promotion on consumer brand loyalty a study of consumer of star lager beer and Guinnes extra smooth in Aba, metropolis Abia states. This research is undertaken to understand how effective consumers c...
13. THE IMPACT OF ADVERTISING ON CUSTOMER PATRONAGE
BACKGROUND OF THE STUDY
Advertising is one of major ways in which sellers use in order to stimulate demand for goods and services; therefore, it is a communication function which likes customers with the producer. Kotler (1990:450) “Adv...
14. THE IMPACT OF CULTURAL INFLUENCES ON CONSUMER BUYING BEHAVIOUR
BACKGROUND OF THE STUDY
The effectiveness of any marketing activities does not solely depend on the ability to offer competitive range of product and services rather sack up extensive campaigns for success, knowledge of the influences which affect buying preferences, is...
15. AN EXAMINATION OF MARKETING INTELLIGENCE SYSTSEM AND ITS EFFECTS ON SALES OF LANDED PROPERTIES
EXCERPT FROM THE STUDY
From the findings of the study, there are factors that determine marketing intelligence of a firm such as personal factors which is attached to the employees of the firm, organizational factors which is associated to the firm’s managers and stakeholders, and...
16. EARNINGS MANAGEMENT AND FINANCIAL PERFORMANCE OF SELECTED DEPOSIT MONEY BANKS IN NIGERIA
EXCERPT FROM THE STUDY
The study sought to determine the effect of earnings management on financial performance of selected commercial banks in Lagos, Nigeria where a sample of 82 senior managers drawn from accounts departments in 8 banks were selected using stratified random sampling p...
17. CHALLENGES AND PROSPECT IN BUGGETARY SYSTEM IN PUBLIC SERVICE IN NIGERIA
Background to the Study
Budgeting is an important concept that is pertinent to any organization (Schadone, 2012). In very generic terms also, Igbara, Tordee, Nwadike and Abuba (2016, p.1) described the budget as the distribution of resources (most often...
18. BROADCAST MEDIA AND SALES PERFORMANCE OF FAST MOVING CONSUMER GOODS IN PORT HARCOURT
ABSTRACT
The aim of this study is to examine broadcast media and sales performance of fast moving consumer goods in Port Harcourt. The aim of this study is to examine broadcast media and sales performance of fast moving consumer goods in Port Harcourt....
19. BRAND DIFFERENTIATION AND POSITIONING FOR MAXIMUM COMPETITIVE ADVANTAGE (A STUDY OF DANGOTE NOODLES)
ABSTRACT
In the market place, no company can win if its market offering resembles every other company’s product. Companies must pursue relevant positioning and differentiation. As part of branding strategy, a company and its offering must represent a distinctive b...
20. BRANDING AS A TOOL FOR INCREASING SALES VOLUME OF AN ORGANIZATION
ABSTRACT
This study was carried out to find out the impact of branding as a tool to increase sales volume of an organization. Specifically, the study identified methods of marketing branded products in an organization, found out different st...
21. EFFECTIVENESS OF PERSONAL SELLING IN THE MARKETING OF CAPITAL GOODS
ABSTRACT
This study focused on the effectiveness of personal selling in the marketing of capital goods. It goes on to explain some processes involved in personal selling and how it can be combined to achieve efficiency. Anambra Motor Manufacturing Compa...
22. ROLE OF MOBILE MONEY IN ENHANCING BUSINESS PERFORMANCE
Background to the study
Businesses, which involve individuals, groups of individuals, companies or corporations in public and private sectors play an important role in the economic development of a given country. In this era of globalization, the demand...
23. ASSESSMENT OF MOBILE MONEY AND ITS IMPACT ON BUSINESS PERFORMANCE
ABSTRACT
This study focused on the assessment of mobile money and its impact on business performance using SMEs in Rivers State as case study. The study is was specifically focused on examining if mobile money increases productivity examining...
24. IMPACT OF BRANDING AND PACKAGING ON SALES TURNOVER OF NESTLE FOOD NIGERIA PLC
INTRODUCTION
One element that has undergone tremendous change in the past decade is branding and packaging according to Rahim, liberalization by allowing for easy imports of printing technology. Made a vast difference to packaging and branding Simpli...
25. AN EXAMINATION ON THE IMPACT OF DIGITAL MARKETING AS A KEY DRIVER OF SALES AMONG SMALL AND MEDIUM SCALE ENTERPRISES
BACKGROND OF THE STUDY
It is the goal of any enterprise, regardless of size, level of complexity, ownership structure, public or private status, etc., to provide goods and services at prices that are competitive. There are three different categories for...
26. IMPLICATION OF INFLATION ON THE NIGERIA ECONOMY A STUDY OF DANGOTE INDUSTRY
Introduction
Nigeria's most worrisome macroeconomic issue is its inflation rate. Due of its accelerating speed, the Nigerian government is concerned about its impact on the country's economic growth. All of the authors agree that inflation has a...
27. THE IMPACT OF MARKETING CONCEPT ON SALE GROWTH (CASE STUDY OF RELENTED SMALL SCALE BUSINESS)
BACKGROUND OF THE STUDY
Current globalized marketing has prompted companies to see internationalizing their activities as a means of remaining competitive. A company's marketing strategy has evolved into a crucial instrument for surviving and thrivi...
28. IMPACT OF ADVERTISING ON CONSUMER BUYING HABIT
Abstract
The study was on impact of advertising on consumer buying habit. Advertising refers to any form of non-personal presentation or promotion of ideas, goods and services by an identified sponsor. The raison d’ taire of advertising is to crea...
29. THE EFFECT OF SALES PROMOTION ON PRODUCT PERFORMANCE AND MARKET SHARE OF THE ORGANISATION
ABSTRACT
This study was carried out on the effect of sales promotion on product performance and market share of an organization using Nestle Food Nigeria Plc as case study. To carry out the study, 3 research questions were posed. The study adopted a descriptive survey d...
30. THE EFFECT OF SALES PROMOTION STRATEGIES ON CUSTOMER PATRONAGE OF BREWERIES PRODUCTS
ABSTRACT
This study was carried out to examine the effect of sales promotion strategies on customer patronage of breweries products using Nigerian Breweries Plc Kaduna consumers within confines of Unwar Television in Chukun Local Government Area of Kaduna a...
31. THE EFFECT OF SALES PROMOTION STRATEGIES ON CUSTOMER PATRONAGE OF BREWERIES PRODUCTS
ABSTRACT
This study was carried out to examine the effect of sales promotion strategies on customer patronage of breweries products using Nigerian Breweries Plc Kaduna consumers within confines of Unwar Television in Chukun Local Government Area of Kaduna a...
32. SIGNIFICANCE OF PERSONAL SELLING IN THE MARKETING OF DETERGENT
ABSTRACT
The main objective of this project was to determine the extent to which personal selling is understood, accepted and adopted by Unilever Nigeria Plc, Benin City. In conducting this research, information were gathered from primary and secondary...
33. THE IMPACT OF BUSINESS ETHICS ON THE PROFITABILITY OF AN ORGANIZATION
ABSTRACT
This study was carried out to examine the impact of business ethics on the profitability of an organization using Nigerian Bottling Company, Osogbo, Osun State as a case study. Specifically, the study was aimed at studying the con...
34. THE IMPACT OF EFFECTIVE PERSONAL SELLING STRATEGIES ON THE MARKETING OF INDUSTRIAL PRODUCTS
ABSTRACT
This study was carried out to examine the impact of effective personal selling strategies on the marketing of industrial products using Asaba aluminium company and Jemork water Asaba as case study . Specifically, the study determine the effectiveness of p...
35. THE IMPACT OF PERSONAL SELLING ON SALE VOLUME OF MOBILE PHONES
ABSTRACT
The study evaluated the impact of personal selling on sales volume. The research survey design was adopted in the study while simple random sampling technique was used to select a sample size of 100 staff of the organization that participated in the study. Data used for the stu...
36. THE IMPACT OF SALES PROMOTION ON THE SALES VOLUME IN BUSINESS ORGANISATIONS
BACKGROUND OF THE STUDY
Promotion and activities, signs, symbols, word of math, rising or even action use to inform, persuade communicate, remind and make aware to the potential consumer and the public about a product and the service.Promotion is...
37. THE IMPACT OF SELF SERVICE ON THE PERFORMANCE OF SUPERMARKETS
STATEMENT OF PROBLEM
Presently, the number of corporate supermarkets operating in Abakaliki metropolis has increased tremendously, but has it resulted to a more effective and efficient rendering of service to customers?
The underlying problem...
38. THE IMPACT OF NEW PRODUCT DEVELOPMENT IN TELECOMMUNICATION INDUSTRY
ABSTRACT
The study examined the impact of new product development on sales volume in Telecommunication industry. The objective of the study is to examine how new product development on sales volume are being carried out by MTN Nigeria Plc, Kaduna. The survey researc...
39. BRAND STRATEGY AS AN EFFECTIVE TOOL FOR CORPORATE IDENTITY
ABSTRACT
This research was carried out with the objective of determining the impact of brand strategy as an effective tool for corporate identity. A case study of Intercontinental Bank and Zenith Bank. Data for the study was collected from both primary and secondary so...
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40. EFFECTIVE PERSONAL SELLING STRATEGIES AND ITS IMPACTS ON THE MARKETING OF INDUSTRIAL PRODUCTS
BACKGROUND TO THE STUDY
Marketing has been defined differently by different scholars, researcher. These definition are according to the researcher background and series of researcher made by them. Marketing is also defined as t...
41. IMPACT OF FINTECH ON THE GROWTH OF SMES IN NIGERIA (A CASE STUDY OF PAYSTACK)
Abstract
Fintech has marked a new frontier in banking sector and mobile phone technology with an ever increasing number of Small and medium Enterprises using it in their transactions to enhance performance. However it is not clear on the role the Fintech plays on the g...
42. IMPACT OF PRODUCT ADVERTISEMENT ON SALES VOLUME OF COMPANIES
ABSTRACT
Advertising is directed to the consumers or target audiences through various media in order to present and promote a product, services and idea. Good advertising requires competent personnel including a number of specialists to enable it thrive in the ever dyna...
43. IMPACT OF SALES PROMOTION ON THE MARKETING OF SOFT DRINKS
Abstract
The main objective of this project was to determine the extent to which sales promotion is understood, accepted and adopted by 7up bottling company, Benin City. In conducting the research, information was gathered from secondary source like boo...
44. SOURCE OF RAW MATERIAL FOR SMALL-SCALE BUSINESS IN NIGERIA
ABSTRACT
There has been a lot of difficulties in determining the definition of small scale business. To determine what a small scale business is we have to put into consideration so many employees, asset values, sales volume, financial strength number of locations, relative size and so...
45. THE IMPACT OF MARKET SEGMENTATION ON ORGANIZATION PROFITABILITY
Abstract
This study is on market segmentation strategy with its attendant impact on sales performance with particular reference to Champion breweries Nigeria Plc Akwa Ibom; requires a high degree of accuracy and authenticity. The total of 20 respondents...
46. THE IMPACT OF MARKET SEGMENTATION ON SALES PERFORMANCE
Abstract
The study evaluated market in the beginning of its review of related literatures.
A market is seen as the group of people that are both potential and actual consumers who have some needs to satisfy who are willing to satisfy such need and are financia...
47. THE IMPACT OF PRICING STRATEGY ON SALES PERFORMANCE
Abstract
The study examined effect of pricing strategy on sales performance, a study of Unilever Nigeria Plc.
The study employed the survey design and the purposive sampling technique to select 450 staff across management, senior and junior le...
48. THE IMPACT OF PRODUCT INNOVATION ON THE GROWTH OF A FIRM
ABSTRACT
This research work on the impact of product innovation on the growth of a firm; this means, the yield that comes from innervating products. This impact ranges from high profitability, high scales volume increase, increase in sales volume, increase in market share...
49. THE SIGNIFICANCE OF PRODUCT QUALITY ON THE DEMAND FOR INDUSTRIAL PRODUCTS (A CASE STUDY OF SETRACO NIGERIA PLC)
Abstract
This project title the Significance of product Quality on the Demand Industrial Product was carried out with Setraco Nigeria Plc as a Case Study. This study was expected to show the importance of product quality on demand, hence the objective of this research a...
50. THE EFFECT OF PRICING ON THE CONSUMPTION OF PHARMACEUTICAL PRODUCTS IN NIGERIAN HOSPITALS
Abstract
Price is seen as the amount for which a product, service or idea is offered for sales regardless of its worth or value to potential buyers. Where as pricing in the other hand is the process of determining this value and converting it into monetary terms...
